From left to right: Peter Klein (Senior Process Project Manager), Ed Boerema (Managing Director Cellnex Netherlands), Yvette Meijer (Deputy Managing Director Cellnex Netherlands), Bernhard Koopmans (TIS Operations Director Cellnex Netherlands), Robin Verlangen (Commercial Director Cellnex Netherlands), Hans ten Hove (Economic & Management Control Director Cellnex Netherlands)
Besides his role as country manager, Ed is in charge of Business Development, extending Cellnex products and services and managing existing client relations in the Netherlands. He has worked for more than 17 years in telecommunication infrastructure services and previously fulfilled management positions at NOVEC, the Telecommunications Agency and the National Antenna Desk. He is graduated as a Signals Officer from the Royal Military Academy.
Yvette Meijer is Deputy Country Managing Director in the Netherlands. She has been in the telecommunication industry for a long time. She was General Manager of Shere Group Netherlands B.V. (now Cellnex). Prior to that, she held various global positions in people management, programme management and transformation & change management. She worked in the UK, the Netherlands and Spain at various telecommunication companies, amongst others Colt, Ben (now T-Mobile), EnerTel and Ericsson.
Before joining Cellnex, Marc Balust gained extensive experience in the telecommunication sector as a consultant. He has contributed in many projects, supporting telecom operators from Europe, Africa and America deploying commercial channels, defining pricing strategies, increasing customer loyalty, improving process efficiency, conducting Integrations, etc. In 2017, Marc joined Cellnex in Spain as Corporate Director of Integration, Processes & Transversal Projects. Since May 2019, Marc has joined the Dutch organisation, being in charge of Shared Services , that comprises areas such as Finance and HR.
Robin joined Alticom (now Cellnex) in 2014. As Director of Marketing & Sales, Robin is responsible for the market segments governments & cities and enterprises. Initially aimed at the development of Cellnex’s data centre housing proposition, Robin is now responsible for the development of all of Cellnex’s products and services in these segments. Robin has over 25 years of experience in marketing and sales. Before joining Alticom, Robin has worked in executive and management roles in various companies in Media/IT, Marketing and Insurance. He has two certificates in Direct Marketing from the Dutch Institute for Marketing (NIMA) and a certificate Commercial Economy and Marketing Management from the Hanze University of Applied Sciences.
Hans is an experienced financial professional with a track record in several industries, such as manufacturing, retail and media. He gained in-depth experience in telecommunications while working as Chief Financial Officer at Nozema Services for several years. He also participated in a number of M&A and divestment processes. Hans graduated as Executive Master of Finance & Control at the University of Amsterdam.
Bernhard is responsible for managing the operations regarding the telecom towers in The Netherlands, including technical-, contract & site- and landlord management. He joined Towerlink (now Cellnex) in 2014 as Director, being responsible for managing the day to day business. Prior to joining Towerlink, he had executive positions within international trading compagnies, with a focus on Asia.